Twitter works as a critical marketing and advertising tool for your affiliate business. For those who have not heard the buzz about Twitter yet or are still curious about what the real reason for Twitter is about, let me try to explain. You are going to really like it, as it has a lot of potential for smart marketers who know how to use social networking to an advantage.

Twitter to put it succinctly is a simple social networking site that lets you tell your pals what you’re up to – right now! Hence the old catch phrase on the Twitter sign-up page -”What are you doing?” Bring to mind Facebook, instant messaging and sms all rolled into one simple package, and you’ve got Twitter.

Twitter works around a timeline which is displayed on a single page that’s updated every second of every minute of every hour….you get my point. It’s a continuously updated stream of news from people all around the world. As a member, it is possible to add your own little message to the time line up to 140 characters long to it known as a “tweet”.

But that is not going to mean you’re going to have the ability to see every Twitter user’s Tweets. You can choose who you want to “Follow” and others can choose to Follow you. And it’s these followers who it is possible to converse (tweet) with.

You might be thinking “wow, big deal” but there is massive potential in this mini social networking site to meet other like-minded people, share info and web site links. And those factors mixed with the ability to grow your followers make it a perfect platform for business.

You can also use Twitter to….

* Send direct messages to users instead of broadcasting to everyone,

* Mobile options to send and receive tweets via SMS and email from your cellphone,

* Search options allowing you to find Twitter users posting about a certain topic,

* An API that allows 3rd party developers to develop some great applications.

It’s taking the world by storm and there is a great potential for business owners, online and off, so if you’re not a member yet, sign up for a free Twitter account now.

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